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FOC Coffee

Contributed by Guillermo Chanivet on Mar 10th, 2024. Artwork published in
circa December 2023
.
FOC Coffee 1
Paloma Agramun. License: All Rights Reserved.

FOC Coffee is a coffee roaster based in València, Spain.

The core concept of the design draws inspiration from thorough research and reinterpretation of symbols and graphic elements from “la ruta,” a cultural movement rooted in Valencia and widely recognized in Spain’s club scene today. The aesthetic of this movement is conveyed through the use of various typefaces with anatomies similar to those used at the time, creating an identity rich in diverse elements and typefaces.

All photographs by Paloma Agramunt.

FOC Coffee 2
Paloma Agramun. License: All Rights Reserved.
FOC Coffee 3
Paloma Agramun. License: All Rights Reserved.
FOC Coffee 4
Paloma Agramun. License: All Rights Reserved.

Typefaces

  • Friz Quadrata
  • Univers
  • Garaje
  • Caslon Doric
  • ABC Diatype Mono

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