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Advocate design agency

Contributed by Mark Epton on Sep 12th, 2017. Artwork published in
September 2017
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    Screen Shot 2017-09-12 at 11.25.33 am.png
    Source: https://www.advocatedesign.co.uk Photo: Mark Epton. License: All Rights Reserved.

    For the relaunch of the Advocate design agency website, I was looking for a serif typeface, suitable for large amounts of body copy. My criteria was that it must be professionally designed, have consistent spacing, small caps, old-style figures, glyphs and a strong bold weight. Elena by Process Type Foundry ticks these boxes and to my mind brings a contemporary, more modern and robust look to a serif typeface.

     

    Screen Shot 2017-09-12 at 11.24.32 am.png
    Source: https://www.advocatedesign.co.uk Photo: Mark Epton. License: All Rights Reserved.

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    1 Comment on “Advocate design agency”

    1. Sep 12th, 2017  12:13 pm

      Thank you for commenting on your criteria for the font selection process, it’s much appreciated!

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